AE22 The Power of Scenery: The Value of a View

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Thursday September 15

6:30 PM  –  8:00 PM


The Power of Scenery: The Value of a View

ONSITE | Thursday, September 15, 6:30 - 8 p.m.

$18 Non-member Adults**

(**Arboretum Members receive a 10% discount on all classes.)

Class Limited to 30 participants


All proceeds go to benefit Education Programs at The North Carolina Arboretum.


We value scenic vistas and parks for many reasons. From where do these values come? How much worth or value is embedded in a scenic view or visually-appealing park? An economist, Dr. Leah Mathews will share data and perspectives that support our reflection on the many impacts that the work of Frederick Law Olmsted continues to have on our built and natural spaces and in our lives. Her remarks will draw our awareness to the roles that culture, experiences, narratives, and economic activity play in the value of, and values reflected in, scenic environments. This talk is one of a series commemorating Olmsted's 200th birthday, we consider new perspectives on the power of scenery. 



Leah Graden Mathews is Professor and Chair of the Department of Economics at UNC Asheville. As an applied economist, she studies the factors that impact decisions, experiences, and quality of life that are not typically exchanged in markets including scenic quality, cultural heritage, social interactions, and perceptions. She believes in both the power of storytelling and economic literacy to change lives and minds.


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